Product Manager
Apadmi · Manchester
New
mid
product manager
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At Apadmi, we value diverse perspectives and support an inclusive workplace where innovation thrives across our European digital products community . We are seeking an experienced Product Manager to own product strategy and lifecycle outcomes for complex client portfolios, connecting market opportunity with commercial success . Join our expanding team and contribute to impactful, high-value work alongside Europe’s best-known brands
Introduction into the role
As a Product Manager, you will shape and deliver digital products that create measurable value for our clients and their customers . You will lead from opportunity and discovery through launch and in-market optimisation, ensuring investment choices deliver a clear return .
You will directly line manage Senior Product Owners and collaborate closely with Principal Product Managers, cross-functional leads (Engineering, Design, Data & AI), Project Managers, and senior client stakeholders .
This role offers a unique opportunity to drive meaningful change within a fast-growing company, helping shape Apadmi’s Product practice while leveraging emerging AI capabilities to enhance strategic decision-making .
What you'll be working on
You will oversee the complete lifecycle of complex client digital products . You will turn user research, market insights, and business goals into outcome-led roadmaps, ensuring that strategy aligns with commercial scope, delivery realities, and client targets .
Own and communicate product strategy grounded in user needs, business goals, and evidence .
Build commercial and investment narratives detailing expected value, costs, assumptions, and risks .
Lead discovery initiatives to reduce market, desirability, viability, feasibility, and usability risks .
Shape outcome-led roadmaps and guide Product Owners and teams in making strategic decisions .
Lead launch, adoption, and in-market optimisation in partnership with client and agency leads .
Use AI responsibly to improve research, scenario modeling, strategic options, and product economics .
Identify and evaluate AI-enabled product opportunities that generate customer and commercial value .
Line manage, coach, and support the career progression of Senior Product Owners .
Provide evidence-led advice to senior clients, managing difficult conversations to build alignment .
Partner with Project Managers and Commercial Leads to balance product outcomes with contractual commitments .
What you'll bring to the team
You are an experienced product leader with a strong track record in consultancy, agency, or client-facing environments . You excel at translating data into strategic outcomes, managing senior stakeholders, and guiding cross-functional teams without becoming a bottleneck .
Proven experience owning product strategy from discovery through launch and optimisation .
Deep understanding of product economics, investment trade-offs, and ROI .
Hands-on experience leading discovery that materially shifts investment or product choices .
Ability to influence senior client stakeholders and lead constructive challenge in tough situations .
Demonstrated ability to line manage, coach, and develop senior product practitioners .
Strong track record launching digital products and driving growth using performance evidence .
Confidence using AI tools to enhance strategic analysis, workflows, and decision quality .
Posted 2026-09-02