Senior Product Manager, Measurement, Planning & Optimization

Job Title : Senior Product Manager, Measurement, Planning & Optimization Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship ABOUT BRANCHLAB BranchLab is an AI-native healthcare commercialization platform that helps pharmaceutical brands, healthcare marketers, agencies, and media partners identify, activate, and optimize audiences most likely to drive meaningful health outcomes. Using predictive modeling and advanced audience intelligence, BranchLab enables clients to build custom patient, caregiver, and healthcare professional (HCP) audiences, activate them across digital, TV, social, audio, and out-of-home media, and optimize performance against real-world outcomes. Our mission is to improve healthcare commercialization by helping organizations make faster and smarter marketing decisions while maintaining the highest standards of privacy, compliance, and scientific rigor. We work with some of the world's leading healthcare organizations to improve how treatments, providers, and health information reach the people who need them most. THE OPPORTUNITY We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product. You’ll define how we: Ingest and standardize fragmented measurement data Connect media exposure to healthcare outcomes Surface insights, KPIs, and recommendations Enable smarter planning and budget optimization through artificial intelligence This is a 0→1, high-impact role at the core of our product strategy. KEY RESPONSIBILITIES Build the measurement layer Productize data ingestion, standardization, and reporting across multiple sources Create a unified data model Define a system that connects audiences, media, and outcomes Define insights & recommendations Establish KPIs that drive actionable recommendations Shape an agent-first experience Enable users to ask questions across media + commercial data and get insights with visuals Lead cross-functionally Partner with engineering, design, data, and GTM to bring the product to life REQUIRED SKILLS & EXPERIENCE 3-5+ years in product management, ideally in data-heavy or analytics products High energy, high agency working style Experience building and working with AI products and agentic workflows Strong comfort with: Data pipelines, messy datasets, and multi-source systems Defining metrics, KPIs, and insight frameworks Ability to operate in ambiguity and turn complexity into clear product direction Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure PREFERRED QUALIFICATIONS Experience in adtech, martech, or healthcare data Familiarity with measurement platforms (e.g., CrossIX) or DSPs Experience with AI/agent-driven UX WHY JOIN BRANCHLAB? Competitive Salary & Comprehensive Benefits Small, Agile Team – Your work will have a direct impact Equity Opportunities – Grow with the company