Senior Product Manager, Measurement, Planning & Optimization

Job Title : Senior Product Manager, Measurement, Planning & Optimization Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship ABOUT BRANCHLAB BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources. Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged. BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization. THE OPPORTUNITY We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product. You’ll define how we: Ingest and standardize fragmented measurement data Connect media exposure to healthcare outcomes Surface insights, KPIs, and recommendations Enable smarter planning and budget optimization through artificial intelligence This is a 0→1, high-impact role at the core of our product strategy. KEY RESPONSIBILITIES Build the measurement layer Productize data ingestion, standardization, and reporting across multiple sources Create a unified data model Define a system that connects audiences, media, and outcomes Define insights & recommendations Establish KPIs that drive actionable recommendations Shape an agent-first experience Enable users to ask questions across media + commercial data and get insights with visuals Lead cross-functionally Partner with engineering, design, data, and GTM to bring the product to life REQUIRED SKILLS & EXPERIENCE 3-5+ years in product management, ideally in data-heavy or analytics products High energy, high agency working style Experience building and working with AI products and agentic workflows Strong comfort with: Data pipelines, messy datasets, and multi-source systems Defining metrics, KPIs, and insight frameworks Ability to operate in ambiguity and turn complexity into clear product direction Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure PREFERRED QUALIFICATIONS Experience in adtech, martech, or healthcare data Familiarity with measurement platforms (e.g., CrossIX) or DSPs Experience with AI/agent-driven UX WHY JOIN BRANCHLAB? Competitive Salary & Comprehensive Benefits Small, Agile Team – Your work will have a direct impact Equity Opportunities – Grow with the company