Principal / Senior Product Manager, Latin America Growth

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. About The Opportunity OKX is expanding its presence across Latin America, and we're looking for a locally embedded Product Manager to drive market growth in the region. This role sits at the intersection of local market strategy and product execution — you'll identify business and product opportunities unique to LatAm, shape how we localize the trading experience, and own the end-to-end user trading journey for the region. This is not a "translate and ship" role. We need someone who deeply understands how LatAm users discover, onboard, trade, and grow — and who can turn that understanding into product decisions that move our regional metrics. What You’ll Be Doing Local Market Opportunity & Strategy Identify and prioritize business and product opportunities specific to Latin American markets, including regional payment rails, local trading behaviors, regulatory nuances, and competitive gaps. Build and maintain a deep understanding of the LatAm crypto and fintech landscape — including key competitors, user segments, regulatory trends, and macro factors that influence trading adoption. Develop go-to-market product strategies tailored to LatAm user segments (e.g., first-time crypto users, active retail traders, remittance-driven users). Partner with regional BD, marketing, and operations teams to align product initiatives with local growth objectives. User Growth & Retention Own the core growth funnel for LatAm — from first touch through first trade to habitual usage — and drive measurable improvements at each stage. Design and execute user acquisition, activation, and retention strategies adapted to local market dynamics (e.g., inflation-driven demand, local competitor switching costs, payment method preferences). Analyze user behavior, funnel data, and feedback specific to LatAm markets to identify pain points and high-impact opportunities for conversion, retention, and engagement. Build localized onboarding flows, campaigns, and product interventions that reduce drop-off and increase time-to-first-trade. User Trading Journey Ownership Own and optimize the full user trading journey across APP and WEB — from discovery and onboarding (Markets, Chart analysis) through execution (Order placement, Chart trading, Position management) to post-trade review (Asset analysis, Trading journal). Define and execute the product roadmap for trading experience improvements in the region, balancing global platform capabilities with local user needs. Develop strategies to serve diverse user profiles — from advanced traders to speculative and novice traders — adapting the product to their distinct preferences and requirements. Cross-functional Collaboration Work closely with Design, Engineering, Data, and Marketing to translate user insights into shipped product features and iterative improvements. Partner with Engineering to ensure efficient feature implementation, maintaining a balance between innovation and operational feasibility. Measure the impact of product initiatives through well-defined metrics, using data-driven insights to refine strategies and deliver measurable outcomes. What We Look For In You Proven 0-to-1 product experience in Latin America — you have personally built or launched a consumer-facing product in LatAm, scaled it through early traction, and can point to the growth metrics you owned. Experience at companies like DiDi, Nubank, Rappi, Mercado Libre, Kavak, or similar high-growth consumer platforms entering or scaling in LatAm is highly valued. Strong consumer growth and retention track record — you've owned a user funnel (acquisition → activation → retention) and can speak to specific metrics: CAC, activation rates, retention curves, LTV, or reactivation results. 5+ years of product management experience in consumer-facing products, ideally in fintech, crypto, or trading. Deep understanding of the LatAm market landscape — local user behaviors, payment ecosystems, regulatory environments, competitive dynamics, and cultural nuances across the region. Strong analytical skills — comfortable working with data to prioritize, validate hypotheses, and measure outcomes. Proven cross-functional leadership — able to align design, engineering, data, and commercial teams around a shared vision. Excellent written and verbal communication skills in English. Nice-To-Haves Proficiency in Spanish and/or Portuguese. Candidates who can engage with LatAm users and stakeholders in local languages will have a strong advantage, though this is not a strict requirement. Hands-on trading experience in FX, stocks, or crypto. Familiarity with crypto on/off-ramps, local payment rails (PIX, SPEI, Mercado Pago), and fiat-to-crypto conversion flows in LatAm. Experience working in globally distributed teams with cross-regional collaboration. Perks & Benefits Competitive total compensation package L&D programs and Education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants More that we love to tell you along the process! Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong. Notice: All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX 's Candidate Privacy Notice .