SEO Specialist

Department: Marketing Reports To: Organic Growth Manager Employment Type: Full-Time Salary : $75,000-$95,000 About the Role: As a SEO Specialist, you will play a key role in optimizing and maintaining our IG North America websites while driving organic growth through search engine optimization (SEO) and generative search optimization (GEO). Working alongside our Web & CRO Lead and the broader growth team, you'll implement website updates, conduct keyword and performance analysis, and execute strategic initiatives that improve organic visibility across both traditional and AI-driven search. This is a great opportunity for someone to build foundational expertise in website management and organic growth as part of a collaborative, data-driven organic growth team. What You'll Do: Manage day-to-day operations for IG North America websites, including content updates and organic performance monitoring Support the development and execution of a comprehensive SEO and GEO strategy to improve organic visibility, search rankings, and presence in AI-generated search results Partner with the Web & CRO Lead to ensure SEO and GEO initiatives align with broader website optimization and conversion goals Conduct keyword research and ensure effective, natural keyword integration across web pages and content Conduct technical SEO audits covering crawlability, indexability, XML sitemap hygiene, canonical tags, and redirect management, partnering with developers to resolve issues Monitor Core Web Vitals and site performance metrics, flagging issues that may impact organic search visibility and user experience Support backlink profile monitoring and competitor gap analysis to identify link-building and outreach opportunities Implement and maintain structured data (schema markup) and international SEO elements, such as hreflang tags, to strengthen search and AI visibility across regions Audit and optimize existing content to improve organic performance, engagement, and alignment with SEO and GEO best practices Help establish content guidelines for web writing, including tone, structure, length, and SEO/GEO best practices Structure and organize content strategically to support crawlability, topical authority, and citation by generative search engines Manage digital asset libraries, ensuring all content is SEO-optimized, ADA-compliant, and properly organized Assist with website troubleshooting and coordinate with technical teams to resolve issues quickly Who You Are: Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or related field 1-3 years of experience in website management, SEO, or digital marketing Proficiency with content management systems (Contentstack preferred), HTML, CSS, tag management, and basic web technologies Familiarity with keyword research tools, SEO performance metrics, and an interest in GEO/AI search trends Exposure to technical SEO concepts (crawling, indexing, site architecture) and tools like Google Search Console a plus Understanding of responsive design principles and good user experience Strong analytical skills with experience using Google Analytics and other web analytics platforms Ability to translate SEO and GEO insights into actionable content and website recommendations Experience with website accessibility standards and regulatory compliance a plus Detail-oriented with excellent project management and communication skills Self-motivated learner who thrives in a fast-paced, collaborative environment Ability to listen, understand, assess, and assist with any customer issues, asking questions as needed and giving detailed directions in response Familiarity with Figma and Jira helpful Why This Role Matters: Most of the company’s revenue comes from a small core of high-value, experienced traders, and the strongest channels for reaching them are the ones we own and earn, not the ones we buy. That makes this role the lever. Get the message right, ship it fast, keep it compliant, and the whole engine works better. This is where brand stops being decoration and becomes the thing that compounds. Company Perks + Benefits:  Performance Bonuses Stock Purchase Options Medical/Vision/Dental Benefits  401k Plan 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) 10 Paid Sick Days Gym Membership Reimbursement Commuter Benefits Pet Insurance Wellness & Mental Health Programs Charitable Donation Matching Two Paid Volunteer Days Off Daily catered lunch when in the office Full kitchen with snacks and beverages In-building gym Shuttle to/from Metra Discretionary Performance Bonus: 5-10% of base salary based on individual and company performance. About IGNA + tasty IG North America is home to tastytrade, tasty live , and tastyfx—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tasty live providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG|tasty – the future gets built here. Location:  Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. tastytrade | tasty live | tastyfx 1330 W Fulton Market, Chicago, IL 60607 *Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!